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Phil Brindley
Managing Consultant – Project Delivery Recruitment Specialist
Call 01332 419110

Web Analyst

Location: Nottinghamshire
Job ID: 4584
Employment Type: Permanent

Web Analyst ¦ Nottingham ¦ £30-35k + Benefits

Xpertise as specialists in IT recruitment have been appointed by a FinTech based in Nottingham to recruit for a Web Analyst within the wider Analytical team. You will be key in understanding the customer, their behaviour and journey through their software. The Web Analyst will be a key link between the Dev team and commercial, allowing decisions to be made with the data being visualised for the teams.

Your Key Responsibilities:

  • Development and implementation of regular business reporting. 
  • Ensure that definitions are well documented and widely understood to allow consistency of approach throughout the business.
  • Support the businesses campaign and website performance as part of regular business reporting and trading dashboards.
  • Assess the effectiveness of web analytics channels against targets.
  • Responsible for the ongoing monitoring and escalation of new and existing analytics briefing requests.
  • Implement self-serve and automated reporting wherever possible.
  • Work with the wider team and external agencies to develop insight and to drive improvement in the web conversions and customer journey programmes.
  • Merge web analytics data with additional data sources such as CRM data sets, membership data or third-party data sets to further enhance insight.


  • A degree in computer science, data science, business intelligence, or other subject with high mathematical content. Or equivalent work experience.
  • Experience using web analytics tools such as Google Analytics or Adobe Analytics 
  • Experience in data visualisation, BI reporting and optimisation tools
  • Experience with digital marketing platforms – e.g. Doubleclick, AdWords, tag management systems, etc.

For more information on this role or other similar roles please contact Phil Brindley

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